More and more businesses are switching to digital. The era of brick and mortar stores is slowly fading away. But that doesn’t mark the demise of commerce.
eCommerce is the new monetization giant in commerce, with more than 26 million eCommerce sites across the entire globe. Over 9.5 million of them are in the US.
In 2021 alone, there were 2.14 billion digital buyers; that’s 27.6% of of the 7.74 billion people in the entire world.
If you’re reading this article, chances are you’re an owner of one of these eCommerce stores.
TABLE OF CONTENTS:
- TABLE OF CONTENTS:
- eCOMMERCE IS A COMPETITIVE MARKET
- WHAT ARE DIGITAL MARKETING STRATEGIES
- WHAT’S THE BEST DIGITAL MARKETING SOLUTION?
- BENEFITS OF LIVE STREAMING
- STRUGGLES OF LIVE STREAMING
- THE GAME-CHANGING SOLUTION TO LIVE STREAMING
- THE BEST MULTI-STREAMING TOOL IS…
- WHAT PLATFORMS CAN I CONNECT TO RESTREAM?
- DO I GET ACCESS TO ANALYTICS?
- HOW DO I GET STARTED WITH RESTREAM?
eCOMMERCE IS A COMPETITIVE MARKET
eCommerce is a competitive market and new businesses can often suffer losses in an attempt to get in-front of their target audience without spending too much money.
Since the emergence of industry giants into the eCommerce space, startup and smaller businesses struggle to compete with ad bids. These large corporations outbid and outperform smaller digital businesses, leaving them little to no space to grow.
This is why it’s extremely important for online businesses to employ clever methods of digital marketing to get in front of their desired target audiences in as many platforms as possible.
WHAT ARE DIGITAL MARKETING STRATEGIES
One of the most popular strategies of digital marketing is displaying online ads on Instagram, Facebook and other social media platforms.
But with severe saturation in the online market and industry giants outbidding every highly sought after keyword, online ads aren’t always the most efficient use of time or money for smaller businesses.
WHAT’S THE BEST DIGITAL MARKETING SOLUTION?
Live streaming. Did you know that live streaming has had a 99% year-over-year growth of hours watched in 2020?
The success of live streaming is largely due to the unexpected circumstances of 2020. As restrictions on in-person interactions tightened, people sought out human connection online through live streaming. There was a 45% growth between March and April 2020 alone.
BENEFITS OF LIVE STREAMING
Live streaming is growing exponentially and if brands want to monetize this tool, they need to act quickly and with purpose.
Executing authentic and targeted marketing campaigns via live streaming can not only build brand awareness but importantly boost conversions, achieving maximum ROI.
One of the biggest incentives of running live streams is that they are absolutely free for your potential customers to join. Your job is to create an engaging and interactive live stream experience that will keep the viewers attention.
STRUGGLES OF LIVE STREAMING
Multiple creators across the internet are utilizing the advent of live streaming, but in a very haphazard manner.
They’re live streaming on multiple platforms, using multiple devices, with different POVs and variating picture and sound quality.
Not only is this a hassle to set up and maintain, but you also have to splurge on multiple devices with decent camera quality.
And since each audience on a different platform sees a different point of view of your live stream, it never looks professional and definitely hurts the brand image.
This method is super expensive, inconvenient, unproductive and chaotic. There’s no possible way for you to engage with your audience’s comments in the chats because they’re on separate devices.
And if you do attempt it, there are delays and moments of silence with you poking and prodding at the screen trying to catch up with new and old comments.
It always leaves creators flustered, tired out and trying to catch up to comments just becomes a futile attempt.
THE GAME-CHANGING SOLUTION TO LIVE STREAMING
What if I told you there was a super convenient, easy and inexpensive way for you to live stream only from 1 device to multiple platforms?
A tool that allows you to access all comments from every platform under just 1 chat on the same screen?
THE BEST MULTI-STREAMING TOOL IS…
Restream, the tool that is essential for every live streamers tool belt.
Restream is a complete live streaming solution that allows you to stream from one platform to 30+ social channels.
WHAT PLATFORMS CAN I CONNECT TO RESTREAM?
You can connect to:
- Youtube LIVE
- Facebook LIVE
- Twitch
- Dailymotion
- Zoom and many more
If there are platforms not already listed on Restream, but they offer an RTMP URL and stream key, you can stream to that platform.
PRICE PLANS FOR RESTREAM
You can trial run Restream and get a taste of multi-streaming with the BASIC plan that’s free.
You can connect 2 channels, have only 1 user on the account, and have 6 on-screen guests on your live show. You’ll also have the Restream branding on your live stream.
The PROFESSIONAL plan that’s $41/month is a powerful tool for pro video creators. The robust features with this plan are unbeatable against any other plan.
This plan’s options are honestly game changing because you can add up to 8 channels, add 4 users, have 10 on-screen guests and display custom branding on screen.
This exponentially increases your reach to potentially thousands of people tuning in to your live stream. Each pair of eyes is a potential customer waiting to convert.
You can record up to 10 hours on this plan and have no live streaming limits.
Some of the key features you enjoy on the PROFESSIONAL plan are that you can play pre-recorded videos up to 1 hour on your live stream.
If you’re nervous about going live, the PROFESSIONAL plan gives you the security of uploading prerecorded content you can schedule in advance.
On this plan, you can fully utilize the multi-platform capabilities of Restream by streaming to custom destinations like Facebook Pages and Groups at the same time.
You also get to stream to guest channels, giving you access to their viewers and enabling you to reach a larger audience.
An excellent opportunity for marketers looking to get their product in front of more eyes and skyrockets chances of getting new customers.
Your live streaming will be in full HD (1080p) in Studio and you have split audio track recording as well.
All in all, Restream lets you provide your audience with the best viewing experience with little effort on your part. Talk about a win-win!
The third package Restream offers is a STANDARD package at $16/month that has some essential tools to get you started.
You can connect up to 5 channels, add only 2 users, have up to 10 on-screen guests, customize your branding, record up to 6 hours of streaming and have no streaming limits.
Some of the key features of this plan are the abilities to stream to custom destinations like Facebook Pages and Groups and stream to guest channels at the same time.
DO I GET ACCESS TO ANALYTICS?
Yes! Restream gives you access to analytics to measure which platforms are yielding the highest view counts.
HOW DO I GET STARTED WITH RESTREAM?
To get started, simply register using the link below, connect your custom platform accounts and go live in seconds right from your browser (no setup needed) or your favorite streaming tool.
M I A ✤ R O S E 
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